How to Use Marketing Psychology to Influence and Persuade

Large corporations have entire marketing departments that promote goods and increase brand awareness. And whatever such companies produce, they all pay attention to one critical aspect – psychology. People purchase products for various reasons; some fall for visuals and slogans. Others, in turn, succumb to the price and overall convenience.

Using psychological methods allows you to improve your product or service and tailor it to people’s expectations. Marketing psychology relies on using a wide array of gimmicks, from the software with free graphic design templates to proficient analytics tools. Below, we’ve put together the most crucial information about marketing psychology and how to use it to achieve your goals.

Briefly about the concept of marketing psychology

​In a nutshell, marketing psychology delves into the human mind and conduct to learn customers’ buying behavior, interests, and preferences. The primary purpose of such a technique is to determine how people behave on social media and what makes them more inclined to purchase a particular product. 

It’s a truism that we are surrounded by marketing psychology these days. Whatever ad or Instagram story promoting a good you see is based on marketing psychology.

Above all else, marketing psychology is beneficial in that it lets you identify people’s buying patterns and predict how they’d behave once they stumble upon your product on the web. The technique also lets you alter people’s behavior and influence them to choose your brand. 

Besides, marketing psychology helps you enhance clients’ shopping experience and portray your company as customer-oriented.

​Breaking down marketing psychology into effective approaches

​Marketing psychology encompasses various techniques. Which one to opt for hinges on your brand and its area of operation. Notwithstanding, let’s look at the most practical methods more in-depth.

Priming strategy
Priming is a widely known stimulus in psychology and related branches. In psycholinguistics, for example, priming is used to measure children’s response time and thus check syntactic prowess. In marketing, experts use priming to pair various elements and make the person think these items are inseparable, so they need to be bought together.

Fitts’s Law
As mentioned earlier, visuals always contain a powerful message that can make people complete the necessary action. Fitts’s Law states that the more appealing and friendly the visuals (social media profile, web page, etc.), the more they affect the buyer. 

Reciprocity Concept
People mirror your attitude toward them. Simple as that, be nice to people if you aspire to succeed and convert them into regular clients. Incentivize them, provide them with discounts, coupons, vouchers. It will all have a powerful effect.

Social Proof
By spreading clients’ comments and testimonials on your product, you verify your expertise and prove that people trust you. The great thing about this method is that it’s flexible, meaning you can use it however and wherever you want.
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Option Reduction
Scattering dozens of purchasing options isn’t always a good idea in that it can overwhelm people and leave them uncertain about what option to choose. If you want to double conversions and leads, restrict a list of choices.

Nudge Approach
This approach dramatically influences clients’ decision-making process. Here, you can use various linguistic structures and visual elements to encourage people to buy your product. Remember to use this concept in moderation to make it fruitful.

Using marketing psychology to boost your KPIs

​With that being said, you may wonder which strategy to employ to influence and persuade. And that’s the thing: it’s nearly impossible to select the technique without analyzing your business. 

First, you need to set clear goals and expectations before adopting marketing psychology methods. Once you are clear on what you want to achieve, define what psychology marketing strategies you want to implement. You are encouraged to acquire several approaches, for using them interchangeably will bring better results.

The Bottom Line

And there you have it. As you now know, marketing psychology is a modern way of being compelling on the market. Regardless of your company’s size and focus, embracing marketing psychology can multiply your returns and make your brand way more successful and recognizable in the long run.